Makeup Trends: Beauty Tips and Trends From Mary Kay. Winter is one of those seasons that if we are not careful our skin will dry up and crack and become scaly. There are many reasons for this, one of which has nothing to do with winter, but is a perennial problem because most of us do not drink enough water. So the first beauty tip you are going to get is the one my beauty consultant gives me, and that is, drink plenty of water. Notice I did not say take in lots of liquids. Water is a liquid but not every liquid is water. Check back for more tips.